For further recommendations, please email hello@aliclifford.co.uk
Sarah Rice
Director of Rice PR, a specialist communications consultancy supporting organisations with a focus on providing social value. July 2025
“We worked with Ali on a major campaign for World Refill Day on behalf of a client.
She joined us as one of our 16 national and international ambassadors – inspiring her network and beyond to make simple swaps for five days to remove single-use plastic from the waste stream.
From the start she was a joy to work with – got the concept right away, wrote a newsletter/blog about it with a really deep understanding of the issue and the challenge.
She then used her amazing Insta platform to create informative, inspirational reels and stories to help us spread the word and encourage others to get on board.
The campaign was a real success and the client loved the content, too.
Thanks Ali – look forward to working with you again soon! ⭐️👏”
Allison Decker Thistlewood
Head of Marketing, Woolwich Works, July 2025
“I had the absolute pleasure of working with Ali from February to May 2025, when she joined Woolwich Works as a freelance social media consultant. From day one, Ali brought fresh energy, clarity of vision, and a deep understanding of what it means to tell a story that feels true to a place and its people.
In just a few months, she transformed our social platforms into vibrant, human, and engaging spaces. Ali helped us shift from simple broadcasting to sharing meaningful narratives, capturing the creativity, warmth, and everyday moments that make Woolwich Works so special. Her attention to tone, visual storytelling, and community-first content made a real and measurable impact.
Under her guidance, we saw a significant lift in engagement, particularly on Instagram (followers up 18.5%, Reels reach up 42%) and Facebook (reach up 33%). She championed the use of authentic visuals, elevated our Reels game, and helped us bring out the voices behind the organisation, including our team and community partners.
Ali’s work didn’t just improve our metrics, it deepened our connection to our audiences. She gave us a roadmap for continuing that momentum, and I’m so grateful for her insight, care, and creativity.
Would absolutely recommend working with her if you want your brand to feel more like a person and less like a poster. Thank you, Ali, hope we get to do it again soon!”
Charlotte Hastings
Author | counsellor | kitchen therapist | broadcaster🌿 July 2025
Following the launch of my book KITCHEN THERAPY, I discovered that Ali Clifford offered a mentoring service and felt immediately drawn to her thoughtful, values-led approach.
Ali’s warm confidence, media know-how, connections and social sensibility, make her a brilliant business asset.
I learned so much from our time together which was energising and exciting. Ali’s incredible (well honed) knack of creating video content, capturing the spirit of one’s work, comes from her commitment and immersion in whatever she sets her sights on.
Her organisation of my social media platforms was both personal and professional, encouraging me to move forwards in a realistic but optimistic stride.
Thank you so much Ali for your guidance, support and friendship.
Liz Pearson
Founder, Love Heartwood September 2024
“Working with Ali Clifford over the past five months has been a game-changer for my business. Ali’s creative marketing expertise and network connections helped reposition my brand from a wooden toy maker, to a thought-leader in woodturning. With Ali’s guidance, I’ve been featured in Woodturning Magazine, collaborated with respected woodturners and tool brands, and driven direct sales through successful workshop promotions, building a vibrant community around woodturning and sustainability.
Ali’s strategic approach has transformed my Instagram presence, making it more personal, cohesive, and engaging, resulting in a 70% increase in followers @Love_Heartwood.
Initiatives like the trending hashtag “#TurningToolTuesday” and the “#TurningTalkTuesday” series have strengthened my brand’s visibility and engagement.
What truly sets Ali apart is her dedication to understanding my business, values, and the unique challenges I face. I now feel more excited and focused than ever about the future of my business. I wholeheartedly recommend working with Ali if you’re looking to transform your online presence and unlock your full potential.”
Bronwyn Lowenthal MBA
Founder and Design Director Lowie September 27 2023
“Ali has been a fabulous creative partner for my ethical fashion brand Lowie; bringing with her many years of experience in social and digital media, my team at Lowie have been able to implement new and exciting marketing methods that have increased recognition for the Lowie brand and our Herne Hill store.
Ali is super knowledgeable across a broad range of sustainability and social justice issues, which is very relevant for us as a brand.
Ali has enthusiastically encouraged my team to participate in more imaginative content creation for our @ilovelowie social media platforms, and has been a patient and creative coach during the five month consultancy period.
And as a sustainability tastemaker and networker, has brought many new followers and customers to our door through her own social media channels @incredibusy.
We would highly recommend Ali for both her creativity, and her social media marketing and coaching services.”
Angela Manton
Founder of Earth Conscious August 25, 2023
“Ali has been a wonderful help to the Earth Conscious brand both with PR and remote marketing. She’s both friendly and professional and really took the time to understand our brand. Her natural networking skills have led to invaluable connections and collaborations with likeminded brands and creatives. Ali herself herself has excellent creative design skills and I found her to be very conscientious, ensuring all tasks were delivered to a high level.”
Safia Minney MBE, FRSA
REAL Sustainability Centre; Founder of People Tree; Int. Speaker & Author of Slave to Fashion
“Ali had been very creative and focused in delivering on our marketing and social media targets.
She had engaged new audiences with strong copywriting and creative direction, and really engaged influencers to amplify our message.”
View this post on Instagram
Bryony Richardson Founder of Palava
“Ali is a fabulous ambassador for independent and ethical brands – we’ve worked with Ali several times on various projects over the last few years, and would recommend Ali for her creative drive, imagination, enthusiasm and productivity.
She has been a great support assisting and guiding us in developing our Social Media style and presence through online PR; and networks comfortably with key influencers and likeminded brands to bring us to the attention of a wider market than that of our existing client base.
I would highly recommend Ali, whether for an SME looking for guidance or a masterclass in the Social Media Marketing arena, or as a remote extension/support to your own marketing team. With Ali’s help our traffic and online presence improved noticeably and set us up with excellent foundations to take this forward ourselves in-house.”
Izy Dixon
Positive Luxury
“Ali has such a vibrant and engaging way with her audience, so it was a pleasure to work on the Positive Luxury gift guides with her. Given the increasing appetite for brands that care, the Incredibusy platform is wonderful for highlighting this. I look forward to further collaborations.”
Angela Kingston
trustee of We Are All Mammals welfare and conservation charity
“During the past couple of years, Ali has been helping me, a total novice, build WAAM’s social media presence. Beginning with Facebook, she firstly advised me about creating a ‘voice’ that is suitable for our organisation. Her dedication, energy and sure-handedness were immediately very inspiring to me. Her guidance at this stage included how to navigate sensitive issues, and how to respond to comments both positive and negative.
Gradually, Ali smoothed out the connections between our social accounts and our website, creating links for donations to our charity, and introducing more consistency in our headings etc. She’s always proactive in this way, noticing things that can be improved and doing something about it. I really appreciate having this kind of input, especially as I would not know where to start.
To begin with I shared other people’s content on WAAM’s Facebook thread, and this helped get us off the ground. But more recently, I’ve been writing our own WAAM posts, with Ali’s guidance and feedback, and this has greatly improved our likes, shares and comments. It’s been fun, too, to develop little stories about dogs, horses and elephants, and rewilding schemes. And it’s so interesting to see which posts take off.
During the past months, Ali has taught me how to use Instagram (and explained the mysteries of hashtags!). It turns out that there are lots of other little details that make posts more confident and professional-looking, and Ali is extremely generous in sharing her knowledge.
During each session, Ali gives me a lot of pointers and guidance, and she’s very happy to go over things again when I need this. It’s clear that she wants the very best outcomes for everyone she works with.
Ali’s done great things for WAAM at this early stage of our development as a charity, and I thoroughly recommend her to others wanting to get to grips with this essential form of communication.
Sven Segal
Founder & CEO of Po-Zu
“It could be incredibly challenging to find a freelance social media consultant to truly understand your brand inside-out, and communicate your message as if they were you.
Ali was somehow a natural fit for us from day one, beyond sharing our values, she knows how to listen, quick to respond, and flexible to adapt to our various requirements, and even superseding my expectations by going the extra mile when needed.
Above all I found Ali genuine, trustworthy and a pleasure to work with, and would highly recommend her to anyone. “
View this post on Instagram
Tony Fullerton
Stoats
“We asked Ali @Incredibusy to take-over the Stoats Instagram feed after discovering her creative and colourful account which communicates well to an audience we hoped to reach.
During the takeover, Ali shared well-crafted content in her signature style and interacted with our followers in addition to sharing a teaser post on her feed and Instagram Story.
Ali was a pleasure to work with and in terms of results, the work is the most engaged-with-content on our channel to date with 188% more likes and 875% more comments than our average posts. Ali’s engagement helped drive a 9% follower growth during the one week takeover period. Needless to say, we were delighted with the success of the project.”
View this post on Instagram
Imogen Wallis
LoveYawn
Louise Kjellerup Roper
Founder & director of Ripplemaking
~
Hannah Carroll
Thought Clothing
“Ali is a true pleasure to work with. She’s positive, reliable and creative with great passion for what she does. As a brand ambassador of Thought, Ali has worked with us collaboratively on promotional blog posts and competitions across several seasons with great success! We are looking forward to working with Ali into the future.”
~
Pavlos Ladas
Baabuk Shoes
‘Have you ever found treasures where you less expect them? Ali is one golden, happy treasure – stop searching! She is such a pleasure to work with. With great attitude, happy communication and passion for what she is doing, our collaboration was so smooth! She helped us reach audiences for our Baabuk shoes with a clear, targeted and unique voice! The success was great and thus we are very thankful not only for a partner in work but also for a friend we found!”
View this post on Instagram
Francesca Gubbay
Co Founder, Co Owner and Marketing Director of Stamptastic
“Ali has worked with us as a consultant to Stamptastic to find and establish our ”voice” on social media beyond Facebook, where we already had confidence and a great many loyal followers. Since working with Ali, we have seen significant growth on Instagram and been in a position to reach out to and engage with several major players who in turn have organically used their sphere of influence to direct traffic and sales to our website.
Alongside this, Ali has worked with us on our sustainability policy and we are proud to have implemented many changes for the better, for the business, the planet and the people we work with.
Ali understands how to communicate and to engage with customers / potential customers and to turn them into natural brand ambassadors. Sustainability and ethical practices are at the heart of her consultancy business incredibusy.com and I would highly recommend working with her.”
Sandra Ewart
Live Events Producer at VS Creative Ltd
“VS Creative Ltd approached Ali as a consultant to educate and guide us on our approach to, and increase our capabilities, on social media.
It’s early days for us and whilst the events industry is ‘paused’, we have time to dedicate to mastering our marketing practice using these channels. She is wonderfully knowledgeable, highly skilled, design driven and a great coach. Under her guidance, we are learning the intricacies of social media and are developing confident and relevant management.”
