Creative Mentoring

I am delighted to be able to offer my creative mentoring services to small businesses and purpose-focused independents.

Bringing my knowledge, skills and over twenty years’ experience to work with you to refine your vision, and embrace and unlock your potential.

“Making Social Media a slightly nicer place”

Are you ready to elevate your personal brand and career in today’s competitive landscape? With over twenty years of experience in creative mentorship, social media, and personal PR marketing, I am here to help you unlock your full potential.

My approach is all about you: understanding your unique strengths. Together, we’ll navigate the complexities of personal PR, ensuring your voice stands out and resonates.

Case Studies

In January 2025 I delivered a “tips and tricks to create a resilient business” workshop to over 35 Design Trust Business Club members, sharing a case study of a recent client, Woodturner Liz Pearson from Love Heartwood.

During the period myself and Liz have worked together, Liz has seen a 70% rise in her social media following, growing an active community through a hastag project, and has repositioned herself as a thoughtleader in the industry, featured in a double page spread in the Woodturning Magazine, and this enabled Liz to secure funding through a Rural Business Grant to open an inclusive Woodturning School, with wheelchair access adjustable height lathes.

Read Liz’s thoughts on working with me, Ali Clifford here.

Creativity

What sets my mentorship apart is the combination of creativity and strategic networking tailored specifically to your needs.

Experimenting and testing social media principles, with my own @incredibusy social media channels has seen views of my content on instagram reach almost 400,000 accounts in the last three months. Tiktok not far behind with 235,000.
And one instagram reel alone in September 2024 had 1.7million views reaching 1.3 million accounts.

Purpose-led

Leaning towards purpose-focused clients, in 2024 I have worked with charities, non-profits and CICs such as The Bristol Bike Project, The Forest Stewardship Council®, Fashion Revolution and Sutton Community Farm (a CBS), and made content for the Library of Things, Renee Materials, Blue Earth Summit, Ethical Consumer Magazine and The National Gallery.

Mentoring

I have enjoyed mentoring through my role running the design studio for a major UK retail chain, coaching students and interns at the ‘incredibusy’ studio here in South West London. And working with small brands, whether a new business, and looking for support; or well established and looking for help with a review, a refresh and a ‘plan’.

Over a period of six months, the mentorship programme guides you through discovery and goal setting, strategic development, monitoring and refinement, and a comprehensive review to enhance your personal brand and marketing strategies. By the end, you’ll be equipped with the tools and insights for greater recognition, internal growth, and a clear path for sustained success.

What a six month mentorship will look like:

A six-month mentorship with me, Ali Clifford, is designed to transform your personal brand and marketing strategies through a structured, four-step process:

Step 1: Discovery and Goal Setting (Month 1)

• Initial Consultation: We start with an in-depth consultation to understand your current situation, challenges, and goals. This includes a comprehensive review of your personal brand, marketing efforts, and professional aspirations.
• Customised Plan: Based on the insights gathered, we’ll develop a tailored mentorship plan outlining specific objectives, milestones, and actionable strategies to address what’s not working and to enhance your recognition and growth.

Step 2: Strategic Development and Implementation (Months 2-3)

• Creative Campaigns: Together, we’ll brainstorm and design innovative marketing campaigns that align with your goals. This includes creating compelling content, optimizing your social media presence, and leveraging storytelling to highlight your unique strengths.
• Networking and PR: We’ll strategise on building and nurturing your professional network. I’ll introduce you to key influencers, media professionals, and industry insiders, providing opportunities for collaborations and media exposure.

Step 3: Monitoring and Refinement (Months 4-5)

• Performance Tracking: We will closely monitor the progress of the implemented strategies, analysing metrics and feedback to assess their effectiveness. Regular check-ins will ensure we stay on track and make necessary adjustments.
• Skill Development: Through personalised coaching sessions, I will help you develop crucial skills in areas such as public speaking, content creation, and digital marketing. This phase is focused on enhancing your capabilities and ensuring sustainable growth.

Step 4: Review and Future Planning (Month 6)

• Comprehensive Review: At the end of the mentorship, we will conduct a thorough review of your progress, achievements, and areas for further improvement. This includes evaluating the impact of the mentorship on your recognition and internal role.
• Future Roadmap: We’ll create a strategic roadmap for your continued growth beyond the mentorship. This plan will provide you with ongoing strategies and resources to maintain and build on the success you’ve achieved.

By the end of six months, you will have a stronger personal brand, a more effective marketing department, and a clear path for your future growth and recognition.

click here to read further reviews.